Caitlin LoCascio-King - Practicing Law & Building a Brand

Louis Goodman / Caitlin LoCascio-King - Transcript

[00:00:03] Louis Goodman: Welcome to Love Thy Lawyer, where we talk with attorneys about their lives and careers. I'm your host, Louis Goodman. Today we welcome Caitlin Locascio-King to the podcast. Ms. Locascio-King is an accomplished attorney with over 15 years of experience in business law and a decade in social media consulting.

She's a member of the American Bar Association, where she serves on the Committee for Continuing Legal Education. She's a Super Lawyer's Rising Star. Her firm offers services in estate planning, elder law and small business law. She's the founder of Modern Legal Marketing and a social media expert. Caitlin Locascio-King, welcome to Love Thy Lawyer. 

[00:00:53] Caitlin LoCascio-King: Thanks for having me. 

[00:00:54] Louis Goodman: It's a pleasure to have you. Where are you speaking to us from right now? 

[00:00:59] Caitlin LoCascio-King: I am coming to you live from the great state of Maine. Sometimes I like to say the Southern, most Canadian province. I was at a conference recently and there were so many people, they'd be like, oh, where are you from?

And I'd say, Maine and just, just blank stares, blank stares. So there's not many of us, but we do love living here. 

[00:01:17] Louis Goodman: Well, I think you're the first attorney from Maine that I've had on the podcast. So welcome, excellent. Can you tell us in your words what kind of a practice that you have? 

[00:01:29] Caitlin LoCascio-King: I would definitely say boutique. I am not a general practitioner. I don't want to be a general practitioner. I have a pretty diverse background, which serves me well. I interned at US Attorney's Office. I interned at Legal Services for the Elderly, which was a clinic. I worked in corporate in-house for four years as well as working at a mid-size law firm before opening my own practice.

So that background really led me to what I do now, which is really two practice areas. I grew up estate planning and elder law together 'cause they're very complimentary. And then the small business side, and that's all I offer and I'm very happy with that. 

[00:02:09] Louis Goodman: Now you also do a certain amount of media consulting, media coaching. Talk about that a little bit as well. 

[00:02:17] Caitlin LoCascio-King: Sure. So I accidentally fell into that world over 10 years ago. That was never the plan. Long story, very short, the elevator pitch, if you will, is that I connected with some Etsy sellers. I had a hobby and I was ordering supplies for a hobby. And I had always been on social media and they would put little like packing slips in the orders and they would say, tag our pictures on, at the time it was always Instagram. And I was like, oh, okay. So I would post some pictures and tag 'em and I guess I can take a better picture than average. And I started doing that. I grew a little bit of a following, and then these Etsy sellers would reach out to me and say, Hey, if we mail you some product, would you post pictures?

And I was like, sure, that sounds great. And that's how I became friends with them. And then within about a year's time, I realized these were mostly women and I realized they were incredible artisans, but they couldn't necessarily run a business. So I started helping them informally and really drawing upon my background as a business attorney, like heavily drawing upon that background.

And eventually one day I woke it up and I was like, I think this is more than just helping some people become friends. So I, I turned into a real business. And in the first five years, cumulatively between small Etsy sellers, they help them generate $13.5 million worth of sales. 

[00:03:37] Louis Goodman: Wow. 

[00:03:38] Caitlin LoCascio-King: Average sale under $30. And from there I expanded it into brick and mortar. A lot of law firms, a lot of our clients to this day are law firms because of what I do. We navigate, you know, professional responsibilities. It's different for us. We have different obligations, what can and cannot be posted. And a lot of attorneys and understandably so are nervous to navigate into those waters.

So now our company, Modern Marketing Legal, we deal with businesses of all shaped sizes, stages, but a lot of professionals with ethics duties bound, especially lawyers in there. 

[00:04:14] Louis Goodman: Just outta curiosity, what was the hobby that you were dealing with that first got you into Etsy? 

[00:04:19] Caitlin LoCascio-King: Sure. It's called planning. It's just what people call it and it's like, I like to tell people it's, think of it as a similar concept.

It's scrap booking's cousin. For those of us who are less crafty is the best way to describe it. It's a paper craft memory keeping is basically a good way to describe it. 

[00:04:38] Louis Goodman: Where are you from originally? 

[00:04:41] Caitlin LoCascio-King: So I was born in Maine. I did not grow up here. I grew up primarily in Europe. We moved a lot when I was a kid and I went to college in Massachusetts and I came back to Maine for law school and I married a boy who was a Mainer through and through. So he arrived, shall stay. 

[00:04:57] Louis Goodman: So you went to high school in Europe? 

[00:04:59] Caitlin LoCascio-King: I came back to the States just in time for high school. We moved all the time growing up as a kid. Some people like to say they're army brats. My father actually worked for an insurance company, so we were insurance brats and we moved for that.

[00:05:13] Louis Goodman: Yeah. So where'd you go to college? 

[00:05:15] Caitlin LoCascio-King: I went to Holy Cross in Worcester, Massachusetts. 

[00:05:18] Louis Goodman: Oh, I know Worcester very well. Yeah. I, I think I saw Ike and Tina Turner there once a million years ago in Holy Cross. 

[00:05:26] Caitlin LoCascio-King: I was a pole. I am sad to say I did not see Ike and Tina Turner at my college. I wish I had. 

[00:05:32] Louis Goodman: When you graduated from Holy Cross, ultimately you went to law school.

[00:05:35] Caitlin LoCascio-King: Mm-hmm. 

[00:05:36] Louis Goodman: Did you take any time off between graduating from college and going to law school, or did you go straight through? 

[00:05:43] Caitlin LoCascio-King: I went straight through, which for my law school was very unique. There's irony to the fact that they called students who did that, didn't do that path, non-traditional students, because that was the norm at my law school.

So I was 22 when I entered. I very consciously chose to not take a break, 'cause my thought was, I'm in the mindset, I'm in the mindset of studying, of exams, all those things. Let's just get her done. Like that was literally my mindset. But my average classmate was definitely thirties. I think our oldest classmate when we graduated was 61 or 62, and that was absolutely the norm where I attended.

[00:06:24] Louis Goodman: And what law school did you go to? 

[00:06:26] Caitlin LoCascio-King: I went to the University of Maine. 

[00:06:28] Louis Goodman: Oh, that's interesting. That that's the model there. So when you graduated from law school. What was your first legal job? And can you kind of take us a little bit through your practice from that first legal job through your career up to the point of doing what you're doing today and the practice that you described to us at the beginning.

[00:06:49] Caitlin LoCascio-King: Sure. It's a pretty short trip, which I'm thrilled about. So I was the only year-round legal intern for a very large insurance company. When I paid my way through law school, I worked in disability law, life insurance, and accidental death and dismemberment. That area got fun and they would have summer interns, but I was the only intern, but hundreds of attorneys year round.

So after I graduated, I was on with them for another nine months full time. I absolutely loved it. Wonderful job, wonderful people, and fun work. I dealt with all 50 states and territories. I can speak intelligently to you about rules in the Mariana Islands, and I really enjoyed it. But they didn't have an opening position for an associate attorney at that time.

So I ended up then getting my first associate's job at a mid-size law firm in Central Maine. And there I carried on, I was doing bankruptcy work, estate planning, elder law, small business law, and I was there about a year. And at that point my husband and I had our first child. And I had to this day have a wonderful relationship with that old law firm staff, the principal attorneys there.

We have a great relationship, but this was back in the stone ages of 2011, and I came to them with this crazy idea that we now call hybrid work. And I said, I can do everything I need to do and I can be at court and I can have all my client appointments, but could I have some work from home in between?

We respectfully agreed to disagree. It was definitely a more very traditional law firm. To be an associate you needed to be there seven to seven, Monday to Friday, eight to 12, Saturday, Sunday, or you couldn't possibly do your job. And I just felt like I think I can do differently, and it was important to me.

So I left my job. I didn't steal a single file. I did it very ethically and I started my law firm. You know, the spare bedroom. I started my law firm, not only in the spare bedroom, but with a free piling cabinet we found on the side of the road. My husband power washed the rust off of it. Okay? And I had a four month old.

I had student loans. I had a car payment because I had to get to court in a reliable car, and it was sink or swim. I had to be profitable for month one or we were not going to make it, and that was terrifying. But it was all the motivation I needed. So fast forward, that was in May of 2011, so next month will be my 14th anniversary and I love what I do and I have never regretted that decision once.

And so now I run two companies and that very first legal assistant of mine is now a 14-year-old, and he's doing great and he's very much not on my payroll, so that also works out well. 

[00:09:49] Louis Goodman: When did you first start thinking about being a lawyer? I mean, was that something that was very early in your life or was it something that came later on where you decided, you know, I wanna be a lawyer?

And then the second part of that question is, and at what point did you, you know, really say, okay, I'm really gonna do this. I'm really gonna fill out the application, send in the money, and go to law school? 

[00:10:15] Caitlin LoCascio-King: Do all the things. It's funny, I have a coffee mug. I have a lawyer coffee mug from when I think I was in eighth grade and my then best friend, I was living in England at the time, her name was Stacy.

She gave this to me, I believe for Christmas. I never thought I was gonna be a lawyer. She was just like, you're gonna be a lawyer, and she gave it to me. I still have that mug. It's in my office right now. So I should put her then say thank you. So it was kind of on my radar. By the time I went to college, I did declare pre-law, but I was by no means like adamant.

I was kind of like, I'll learn a little bit more. And I was Navy, ROTC in college. And that was the path I was gonna go down. And Jag Corps never crossed my mind. That was not what I was planning. And then when I joined ROTC was around the time they were started, really downsizing Navy. The Navy was still kind of Reagan's Navy at the time.

So my junior year, alongside quite a few others, I was downsized out of ROTC. And I was like, well, that was my plan. I was still pre-law, and so I started getting a little bit more involved. There was a legal journal and I've always been a kinda a critical thinker and an analyst, and I was like, you know what?

I, I was just lost. I truly was. And I was like, I think I can do this. And I just got involved a little bit more and more, and then, you know, I was like, okay. And I took the LSAT and I did, I did pretty well on that. And I said, okay, all right. I have this whole plan mapped out, and that's not panning out right now.

So I was like, let's go for it. I applied to three law schools. I got into two of them, and then one of them, they offered me like a part-time program and said, we'll probably have you full-time by second semester. And I was like, let's do this. Let's go down that path. 

[00:12:07] Louis Goodman: You have obviously a lot of entrepreneurial skills. You, you know, you're just obviously a super bright person and there's a lot of things that I'm sure that you could do, but you've decided to practice law. You've been practicing law for a while. You continue to practice law. What is it about practicing law that you like that keeps you as a practicing attorney?

[00:12:30] Caitlin LoCascio-King: Let's talk about today. I had three client meetings today. Okay. One of 'em were clients. They're repeat clients. I started working with them six years ago. They came back 'cause a lot has changed in their lives. Estate planning clients. 

[00:12:44] Louis Goodman: Mm-hmm. 

[00:12:45] Caitlin LoCascio-King: And they wanted to update things and then they hadn't realized I did small business law and they were like, we have multiple businesses.

Help me out. I had another meeting and this person, their neighbor, is a client of mine and said, you need to call her. And she's phenomenal. You need to work with her, which is so kind of her. And the last client is the child of some clients. Who heard about me at a dinner table and called, you can't be more fulfilled than that. That is, I mean, can we get like really deep and philosophical here for a minute? 

[00:13:23] Louis Goodman: Please. 

[00:13:24] Caitlin LoCascio-King: Yeah. And at the end of the day, what do we all want? We wanna belong, right? You wanna know you made a difference. You wanna know you mattered. I think my proudest accomplishment in my law practice has nothing to do with the bottom line, forget contributions to people.

Right. But if, just looking at my practice, my number one proudest moment is I have never advertised. I've never paid per click. We are a hundred percent referral based and we get incredible amounts of clients coming to us based off my Google reviews, 'cause my clients have been amazing and kind and written things, and they read those and go, that's my attorney.

That's why I am still doing it because I, and it sounds so cliche, but I truly do get to make a difference. I feel very committed to pro bono work. That is something I've done my entire career and I won't do forever more that I'm practicing. I do that largely with hospice patients, and veterans. That's particularly where I focus that attention, but it's fulfilling and I get to see the difference that I am making. I was a litigator. I did that for 10 years. I have litigated thousands of cases. Was I successful? Yes. Was I fulfilled? No. Will I be going back to the courtroom? Heck no. I will not.

It did serve me well. It really helped my family. It did what it needed to do, but as soon as I was able to get outta there, I got out of there, and now I have a second company, and my second company is doing very well. It's doing great. I haven't given up law for a reason and I have no intention of doing so. 

[00:15:09] Louis Goodman: I wanna talk about your second company in just a minute, but first I would like to ask you this. If a young person were coming out of college thinking about a career, would you recommend the law to them? 

[00:15:23] Caitlin LoCascio-King: Absolutely. If they're interested in it. Sure. Absolutely. 

[00:15:28] Louis Goodman: Well, let's talk about the second company. Tell us a little bit about that specifically. 

[00:15:34] Caitlin LoCascio-King: Sure. So the overarching company is called Modern Marketing Legal, because when I formalized, I knew I wanted to work a lot with attorneys. Like I said, attorney marketing is for a lot of people, not all, especially several years ago, was really limited to certain practice areas would utilize billboards and many do very successfully, might I add. No shade being thrown at them. And very traditional marketing or no marketing at all. And a lot of lawyers in particular, they're good at their law practice, they're good at running that as each year goes by and now we're in 2025.

If you are not treating your practice like a business. You are missing the boat. And if you are not treating your business like a brand, then you are not running a modern company. And like I said, largely did ethics rules, professional responsibility, kind of almost afraid of their own shadows. That was really stopping a lot of lawyers from entering into this.

So I started doing a lot of speaking. A lot of teaching about that. And growing our clientele. Now we largely operate under our, which is technically our subsidiary. It's called Magenta Fusion Brand Works, but that's when we really expanded beyond just lawyers into all shapes and sizes, and for both our lawyers and non, we do branding, website development, and then social media and digital marketing, and it's a whole lot of fun.

And I use my lawyer brain and lawyer training every single day in that. So the fact I can bring the two worlds together is really enjoyable and makes me love what I do. 

[00:17:11] Louis Goodman: It's interesting that you say that you never advertised for your own practice, and yet you are in the business of helping other attorneys.

[00:17:23] Caitlin LoCascio-King: Mm-hmm. 

[00:17:23] Louis Goodman: I, I don't know, for lack of a better word, advertise. 

[00:17:25] Caitlin LoCascio-King: Mm-hmm. Well, I guess I should rephrase that and say I've never done paid advertising. I think that would be the way to do it. Like I said, I have invested lots of time and sweat equity into my Google Business Suite, Google profile, and that pays great dividends.

So, but in terms of paid advertising, I've never done it 'cause I've never needed to. And that's absolutely something we teach clients about as well. And again, there's a time and a place for paid advertising and for some of our clients, not really the lawyers, honestly, though. Other clients we recommend it as a strategy for certain areas, but for us, you know, I use those skills and sweat equity, just not cash has gone into building the company.

[00:18:08] Louis Goodman: If you were speaking to a group of lawyers, and ultimately that really is what you're doing right now on this podcast is you're speaking to lawyers. What can you tell us as attorneys about what we should be doing in order to effectively build our brands as attorneys and effectively market ourselves, you know, without putting our picture on the side of a bus. 

[00:18:34] Caitlin LoCascio-King: Right. And you know what? Some of those buses do really well for people. It's certainly practice serious. I think it really boils down to this, if you are not telling your own story, then either it's not being told or someone else's. That's to me what it really boils down to.

So your voice is there, claim it, use it. Yes. We have to thread the needle more carefully than others. We do, okay? That's part of our job and commitments. There are things we cannot say that other people throw around like no other. For example, many, most jurisdictions we work with attorneys in currently right now, nearly all the states and at one point or another, all of them, we can't say things necessarily like expert, right? Even specialize in is, is a hard one to do. There are rules about that. We have a lot of attorney-client privilege. A ton of our time is spent on helping our clients in forming SOPs and training them about how to handle online reviews, particularly negative ones. We have to be very careful about what, what we say and do not say because we are bound by duty, whether they're writing good or bad things, and whether or not they're, you know, telling the truth or maybe slanting it a bit.

So for lawyers, it's not a field of landmines. It's not. With the knowledge and tools and just understanding the rules, you can absolutely do this. You should be doing this and it will benefit you for doing this. 

[00:20:08] Louis Goodman: So can you talk a little bit more about what this is? 

[00:20:12] Caitlin LoCascio-King: So for most of our attorneys, I recommend to them, you don't need to be on all the platforms, just be on one of them.

Okay? Or one or two of them that are right for you in your practice. That's really where we start, and for a lot of them, LinkedIn is gonna be a huge, fantastic opportunity for you. And then it's typically maybe looking at Meta Suite. Maybe looking at one of those to see should you have a Facebook page or not?

Should you have an Instagram or not? That varies by your personality level, practice area, et cetera, which would be where I recommend, but it's utilizing that. It's utilizing a quality, quality website. I mean, you talk to lawyers all the time as well. I don't know if you look at our website before we talk to you, but there are some where I was like.

Was this built in 1999 after the DOS screen loaded? You know what I'm talking about? 

[00:21:01] Louis Goodman: I do. 

[00:21:02] Caitlin LoCascio-King: Yes. So a quality website, you know, are we gonna have some type of blog on there for the digital updating or not? Things like that. Do you have an email list of clients? Are you using it? And I don't mean spammy promotions, you don't have to be setting out coupons, but really thoughtful strategic usage of social media, digital marketing will go such a long way for law firms. And some of 'em are going, okay, well we're not trying to grow our business right now. I'm like, all right. And that's great, and that's, congratulations. That's a great answer. But using social and digital marketing as much brings new clients in, helps trains the clients that you have now.

Helps build that loyalty there. And then later on, if maybe you hire so you have more capacity, maybe other clients even you need to, having that baseline is going to serve you well in the ebbs and flows of your career. 

[00:21:59] Louis Goodman: One of the things that I've talked about many times on this podcast is the lack of education that we get in law school about running a business.

Or even that law is a business and that if you were doing anything other than perhaps working for the government as an attorney, you really need to think about building your own book of business. 

[00:22:28] Caitlin LoCascio-King: Yes. 

[00:22:29] Louis Goodman: And I'm wondering if you could address that a little bit and perhaps in how you address that with your clients.

[00:22:37] Caitlin LoCascio-King: I mean, I think you're spot on. Well, me start there you are spot on. And I don't wanna say everything. I'll say 95%. 95% of what I learned in law school that I truly utilize now were done via my externships or in moot court. And that's just the truth. And of the 5% that's remaining, most of that probably came from professional responsibility class.

It's a lot of theoretical, now there's a lot of critical thinking skills and basis like that, but like you said, that's not actually how you run, build, grow a business. And I give credit to a lot of jurisdictions that in the form of continuing legal education, are focusing more on the prac pro as they call it.

I really appreciate and respect that because it's just not being taught. And when I started this, now you, you paid me such a kind compliment earlier when you said entrepreneurial spirit. I am the first and only entrepreneur in my family. I have no background in this. I had no right to start a business, but I had the willingness to learn and I had the foresight to know, I don't know what I don't know, right?

So I took it step by step. I figured it out. I went from having a paralegal to not so going. Okay, well, I can draft a really great motion for summary judgment. How do you file it? Who do you file it? What? You know what I mean? I didn't know any of these things. Okay. I didn't know about self-employed quarterly tax estimates.

You know, forming my own LLC. I had formed LLCs for people all the time, but the day-to-day logistics of it, what are you doing here? So I think systemically this is something law school should be addressing. I think there should be more course offerings. It has been a while. I have reached out to our local law school offering and would you have any interest in forming some kind of like three credit seminar for three Ls?

And I was politely told no. Why would we do that? So I think systemically this should be started more in law school. I think there should be more of this offered in the continuing legal education side, and I will give credit again to states that are doing that. I think that's a really good service you're earning or you're offering and to lawyers and law firms out there, I think honestly the biggest thing they need to understand is an awareness, that they might not be aware of this, of this lack and this dearth, and by having that, they're only going to improve their lives and their practice and their livelihoods. 

[00:25:11] Louis Goodman: What do you think is the best advice you've ever received and or what advice would you give to a young person just coming outta law school and starting a career?

[00:25:24] Caitlin LoCascio-King: The best advice I ever received was from a friend of mine named Becky. When I was teetering on what to do, I, like I said, I had a newborn. I had a law practice that I really liked and respected, but they just couldn't see eye to eye. And again, I had this newfangled idea about hybrid, and she told me that I would never regret choosing my family.

And that's not a very law practice answer, but it's the best advice I've ever been given. And in terms of advice I would give now, kind of looking back, is do something that scares you, but it excites you. If you have something and you're scared to do it, but you're, you're passionate about it, then do it.

You know, with the asterisk and footnote that figure out how to do it, right. A passion project is not the same thing as a business, but do it. And you need to be fulfilled in your career. If you are proverbially punching in and punching out every day and hating every second of it, where is that getting you?

But if there's something that is inspiring you more, you're like, I really wish I could do that, but I can't. Well, why can't you literally write, write a list, like literally write a list. Why can't you do it? Why does it excite you? And maybe start chipping away at the why you can't and see if you can make it happen.

[00:26:54] Louis Goodman: I wanna shift gears here a little bit. I'd like to know about your family. You've touched on your family. Talk a little bit about how your family life has fit into your career, how your careers fit into your family life, and then, you know, some things that Caitlin does to get her mind off of the law once in a while. What sort of recreational things that you do either for yourself or with your family? 

[00:27:17] Caitlin LoCascio-King: Sure. So I'm married. My husband is in the military. We have four children. We have four children in five years. Most people just walk in my house and feel tired, but we love it. I wouldn't change a thing. My children are 14, almost 13, almost 11, almost nine, and something I learned is that three is the maximum number of children to be socially acceptable.

Once you hit four, people just think you're Amish. Okay? They do. They, they just like when we walk into a restaurant, it's like the Duggar family walked in. Okay. They don't see a difference. And my husband are like, there's only four, like it's only one over. Socially acceptable, but we're out. It's fine. And the funny thing is he literally can build furniture.

So I guess we are Amish. I don't know. So they are our lives. So having a husband who worked nights, weekends, holidays, et cetera, I made the choice for me because I am crazy that I was going to build not one, but ultimately two businesses and have four children. And I wasn't going to use daycare. Not the easiest path we've ever picked.

I don't regret it. I also didn't sleep for about nine years, so my core office hours for years, like getting the behind the scenes work done were like 9:00 PM to 2:30 AM and I'd be up with the kids at six. And my husband, like I said, he worked primarily night shift for a long time. He would get home. So let's say we had three toddlers at the time.

He'd get home from night shift, we'd get in the car, I would drive, he would sleep. We drive two hours to a courthouse. I wake him up and I go inside. I'd go do court. He'd hang out with the kids, and then we get back in the car, drive home. He'd sleep on the way home and go to work. And we did that for years.

One of our favorite courthouses, it's the courthouse, so it's a district court and a superior court, and they're in the, in front of the jail. Or the, the big county jail, and it's on this hill, and my toddlers would, while I was in the courtroom, would literally be like, rolling down the hill. So we provided the prisoners with great entertainment on those days, as they'd just be running around like a Burger King crown rolling down the hill.

So my kids had been to many courthouses and so I made life work around it. I don't come from any kind of financial background. Everything my husband and I have, we earned it. I put myself through school, I worked through everything. And so we, I had to work, but I decided I was gonna work and around my family.

And when my last one went to kindergarten, it was a very hard day for me. And at the same time I was like. I have eight 30 to three and I don't have to juggle kids. This is amazing at the same time, and so that's kinda the background on my family and what do I do for fun when not working? Professional taxi cab driver to sports, my oldest child is a very serious competitive gymnast, so that is a huge part of our life.

I don't know how that happened. That wasn't the plan either, but it's a lot of fun. Then my husband and I and our best friends, we have two really ride or die best friends. We get together every week, we call it Sunday supper. We do this without fail. It's a big homemade meal here and game night. Shout out to anyone watching who loves crim or CRI or rub cube.

Two of our favorites. And the four of us like to travel when we can. So growing up in Europe, I have a lot of, checked a lot of country boxes in my life, my best friends and my husband, not so much. So it's fun for us to travel to places none of us have been to as well as, you know, like this fall for my husband's 40th birthday, we're we're gonna be going.

He wants to see Normandy. He's always wanted to see Normandy. I've been to France many, many times. I'm actually really looking forward to that, to kind of sharing something I know well with them. 

[00:31:05] Louis Goodman: Is there somebody either out of the historical past or someone who's alive, who you would like to meet? 

[00:31:14] Caitlin LoCascio-King: Oh gosh. Someone who I've never met before. 

[00:31:18] Louis Goodman: Well, okay. If someone was that impressive and you'd like to see them again, who was that? 

[00:31:23] Caitlin LoCascio-King: Oh, I mean, that answer would be easy. That would be my nana, one of my grandmothers. That is such a great question. And he, you are talking to a history nerd here, so that's a really challenging one.

I mean, I'd be scared to death that he would cut my head off, but Henry the 8th definitely comes to mind there. That is a character who I would love to have met circa each, all six of those wives. There's just so many people. I mean, if you could give me a superpower, that might be one of them. Honestly, that might be what I pick, is to be able to go back in time, to meet some of these foundational people, some of them who don't even have names, who's the, the Phoenician who figured out the alphabet. Okay. That is someone that comes to mind, you know, the seeing the monks who just transcribed and are the reason we have books. I mean, can you imagine talking to brother who knows what his name was, who started that? I think that would be amazing. 

[00:32:27] Louis Goodman: Let's say you and your husband came into some real money, let's say three or four billion dollars. What, if anything, would you do differently in your life? 

[00:32:37] Caitlin LoCascio-King: It would change how my day-to-day looks, but it wouldn't change who I am. I know a lot of people say if I won the lottery, I would keep working 'cause I wouldn't know what to do with myself.

I know that would not be my answer. But I know what I would do is instead, like now, like I told you, pro bono works very important to me. I do a lot with hospice patients and, and veterans, particularly. I, if I had that kind of money. This just beyond your wildest dreams, money. I know what I would do is a mix of checking more things off my bucket list, which is largely travel based, you know, with our family as well as supporting causes that are super important to me, but really being in them.

And for me, animal welfare is a huge part of that. Children particularly adopting and foster children as well as kind of military and elderly. That's what I would do, is I, I think leaving the world a better place than we found it is kind of just beyond fulfilling. And if you had means like that, can you imagine the difference you could make? I mean, that's just, it's past the realms of comprehension. 

[00:33:43] Louis Goodman: Let's say you had a magic wand, there was one thing in the world you could change, the legal world, the marketing world, the world in general. What would you wanna wave your magic wand at? 

[00:33:54] Caitlin LoCascio-King: You've asked some incredible questions. I have to give you credit, incredible questions, and I'm like, oh, how do I answer that?

This one's easy. It's very not legal. I've said this many times. If I could change one thing in the world, I would make it so our pets could live longer, because all they do is bring joy. They just bring joy and unconditional love, and I would make that last longer. 

[00:34:17] Louis Goodman: What pets do you have? 

[00:34:19] Caitlin LoCascio-King: We have currently, we have two pound mix rescues.

I have an almost 60 pound beagle mix rescue, and I have a whopping eight pound. It's a Chihuahua hun mix. They're called Chewies Little Rescue Lady and Winston. And we are the proud owners of three barn cats, which are the greatest thing in the world. 

[00:34:41] Louis Goodman: Let's say you had a Super Bowl ad, somebody gave you 60 seconds on the Super Bowl to say anything you wanted to a really big audience.

What would you wanna say? 

[00:34:55] Caitlin LoCascio-King: Pay it forward. That's the easiest question. I cannot tell you the power of small acts of kindness. Things that don't cost you anything, that don't take any time. Hold the door for the person behind you. That's it. Just hold the door. If you walk past someone on the sidewalk, smile.

Just the little things can have such an impact. If they may be having a terrible day and you might just in that tiny little nothing act, restore their faith and humanity. Or maybe they, you hold the door for someone and they hold the door for someone, and it's just this amazing trickle down effect that costs you nothing. Like that to me is so huge. Something my husband does everywhere we go, you know, you see it's usually men but not always. They have their a veteran hat on or something like that. Every single one of them, he walks by he'll just say, thank you for your service and keep walking. That's it. It's all he says. He has brought grown men to tears just saying that. So that's what I would say to people. Just do something that easy. 

[00:36:06] Louis Goodman: Caitlin, if somebody wants to get in touch with you for your practice, for your business, for advice, what's the best way to do that? 

[00:36:19] Caitlin LoCascio-King: I think for your audience here, the best way would probably be via LinkedIn. Now I have a crazy name. There is only one of me in this world, so it's Caitlin, which is C-A-I-T-L-I-N. My last name is Locascio-King, which is L-O-C-A-S-C-I-O, hyphen King, KING. And you can find me right there on LinkedIn. I'm extremely active on LinkedIn professionally and personally. It's a great way to get hold of me.

[00:36:50] Louis Goodman: Caitlin, is there anything that you'd like to talk about? Anything at all that we haven't touched on that you'd like to talk about? 

[00:36:57] Caitlin LoCascio-King: Just this, just thank you for having this podcast. We were introduced via, can I say a mutual friend? 

[00:37:05] Louis Goodman: Sure. 

[00:37:05] Caitlin LoCascio-King: Well, we're a mutual friend, a good friend of mine and someone he had the privilege of meeting just a few months ago, and the minute she told me the name of your podcast, I was like, I am in, I didn't know anything about you. I didn't know your story. I didn't know your background. I knew the name of your podcast. And I was like, our profession needs more of him. So thank you for doing this. I hope you do it for a real long time, and thank you. That's all I have to say. 

[00:37:36] Louis Goodman: Caitlin Locascio-King, thank you so much for joining me today on The Love Thy Lawyer podcast. It's been a pleasure to talk to you. 

[00:37:45] Caitlin LoCascio-King: Thanks for having me.

[00:37:47] Louis Goodman: That's it for today's episode of Love Thy Lawyer. If you enjoyed listening, please share it with a friend and follow the podcast. If you have comments or suggestions, send me an email. Take a look at our website at lovethylawyer.com, where you can find all of our episodes, transcripts, photographs and information.

Thanks to my guests, and to Joel Katz for music, Bryan Matheson for technical support, Paul Robert for social media and Tracy Harvey. I'm Louis Goodman.

[00:38:28] Caitlin LoCascio-King: I never thought I was gonna be a lawyer.